‘In an omnichannel world, online returns stances looks out of kilter with shopper behaviour’
Some people exploit the returns system but why should online customers be treated differently from in-store shoppers, asks Charlotte Hardie
Consumers are not taking kindly, it seems, to the ticking-offs they’re getting from retailers about their high level of returns. Both Pretty Little Thing and Asos have taken steps to close accounts of their most prolific ‘offenders’.
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