Will Amazon’s doubled Prime Day be a hit or miss with consumers?

Amazon distribution centre in London

Source: GettyImages/iStock Unreleased/georgeclerk

For the first time in its history, Amazon is doubling the number of days its running its Prime Day event for, from two to four

Running from July 8 to July 11, this year will see the four-day event slash prices for Prime members on a range of products from health and personal care, books, back-to-school supplies, food and high-end brands like as Apple and Shark.

 

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