How Gen Z is influencing shop fit-outs and the future of retail
As Gen Z become increasingly important for retailers and brands alike to win over, Retail Week explores the influence of this generation on stores and the shopping experience of the future.
Gen Z are simultaneously praised and shamed for their shopping habits. They are credited, and criticised, for everything from demanding heightened convenience, wanting more personalised experiences and for their shopping habits being more informed by sustainability and concern for the environment.
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