Q&A: Abercrombie & Fitch MD talks Oxford Street, being cool and global growth

Abercrombie Oxford Street

Source: Abercrombie & Fitch

During a tour of Abercrombie & Fitch’s newest store on Oxford Street, managing director of EMEA Scott Clarke-Bryan talks to Retail Week about the brand’s ongoing expansion, the significance of its new location, what it means to be ‘cool again’ and how it remains ahead of the competition

 

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