Q&A: Frasers Group chief customer officer talks Sports Direct membership, building loyalty and unlocking success
Frasers Group chief customer officer David Clark talks exclusively to Retail Week about the retailer’s new Sports Direct Membership, the importance of building customer loyalty, elevating the omnichannel shopping experience and plans to roll the programme out across Flannels and Frasers in future.
Retail Week revealed today that Mike Ashley’s Frasers Group has launched its debut membership programme in the UK via its Sports Direct business.
Already have an account? Sign in here