PROMOTIONAL RESEARCH
Starbucks’ investment in video training has driven dramatic engagement in staff training across its global workforce. Our new guide shows how retailers can use technology to transform culture, cut employee churn and boost ROI
Retail Week’s new digital guide, People, tech and the workplace revolution, produced in association with video platform provider Vimeo, looks at how retailers such as Starbucks, Australian retailer Coles, luxury electricals brand Bang & Olufsen and beauty business Estee Lauder Companies are approaching and enhancing virtual staff training and communications.
Below we provide a preview of just one of the many exclusive retailer case studies featured in our new report – which you can access for free here.
Starbucks: The challenge
Starbucks needs a way to streamline and standardise virtual training for over 350,000 of its partners (employees), who are spread across different continents, time zones and speak different languages.
As a result, it relies heavily on video content to deliver engaging virtual training for new baristas around the world, with its strategy comprising a centralised video content library, live and on-demand content, and educational materials and courses – all optimised for mobile and desktop.
Media content manager Eric Pokorny quickly realised the importance of having a single source from which to manage and distribute video content. “When I think about all the places video can live, a single source of truth for that one video is so important to us,” he explained.
“What if a policy or procedure changes and we need to pull the content on that topic? If we don’t have control over all the places that video went, it’s a nightmare to find it, tell people to stop using it and re-share a new link to an updated asset.”
The solution and impact
The video platform prioritised retaining full control over content management, robust security and permissioning, detailed video analytics, and the ability to stream seamlessly across desktop and mobile.
Using Vimeo as its single source of truth, Starbucks has achieved 90% completion rates on some of its most-watched videos, suggesting strong learner engagement and minimal drop-off. According to Pokorny, content control has improved, content lifecycle management is easier and learning has become more accessible and inclusive.
This digital guide takes a further deep dive into how video e-learning and comms can help retailers better engage, train and retain staff, in turn driving up standards and productivity.
Access your free copy today, to discover:
- How to get your internal video comms strategy right
- The best way to run internal town halls and achieve engagement
- How AI can assist your internal comms and video strategy
- Which digital learning format to choose – e-learning modules, mobile learning or gamification
