Onitsuka Tiger opens concept store inspired by 'Japanese architectural minimalism'
Onitsuka Tiger has opened its first European “Red Concept Store” in London’s Seven Dials, following the success of its bestselling trainer the Mexico 66’.
Designed by Studio Dini Cataldi, an architectural firm led by Filippo Dini and Gianluca Cataldi, the store is built around a concept that merges the brand’s Japanese heritage with “modern urban aesthetics”.
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