Weird Fish: How the British fashion and lifestyle brand is reeling in customers and powering growth
As Cornish fashion retailer Weird Fish continues on its growth direction, Retail Week explores the brand’s journey to date, the evolution of its offer, and how it is standing out from the crowd in a competitive fashion and lifestyle market.
From its foundation in 1993 with a mission to produce “well priced, well made and distinctive clothes” to surging profits and sales in 2025 and an ongoing growth strategy which is targeting a store estate of 80 to 90 in the next few years, Weird Fish has been on quite the journey.
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