Hoist the sales: Could cruise ships be the next big opportunity for retailers to climb aboard?
Although evolving rapidly, the retail offer on many cruise ships hasn’t caught up with the expectations of its increasingly youthful clientele. To find out what it might look like in an ideal world, with no budget constraints or pesky stakeholders, we asked creative agency Household to dream up what the world’s best cruise ship shopping might look like.
Cruise holidays are cool now. That’s right, we’re ebbing away from the swirly carpeted, forced fun-filled ships of yore and sailing into a new era – one with onboard go-karts, sprawling water parks and tequila-fuelled karaoke bars.
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