Q&A: Avon global chief executive discusses his bid to modernise the historic brand
Retail Week speaks to Avon’s global chief executive, Kristof Neirynck, on physical retail partnership with Superdrug, modernisation and what made the cosmetics company the original influencer-led brand.
Neirynck spent over a decade of his marketing career working on consumer brands at P&G. His other workplaces include Gucci – where he led the make-up and fragrance business – Walgreen Boots Alliance, and Boots in the UK.
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