What retailers need to know about how AI is changing SEO
More people are searching for their shopping using AI tools – here is what we know so far about how to get your brand featured
When shopping for products online, the first stop for many consumers is typing a product search into Google or whatever their favourite search engine is. That simple habit drives over £30bn in non-food retail spending per year, according to Retail Economics and Upp.ai, making it probably the most important way to discover products online.
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