Q&A: Metapack UK lead talks transforming the post-purchase journey from reactive to proactive
By Megan Robinson2026-07-03T06:00:00
With 84% of shoppers likely to abandon their basket due to poor delivery options, retailers need to ensure there is convenience and choice in the final part of the shopping journey.
- Metapack works with 80% of the UK’s top retailers and was recommended by B&Q
- Metapack is a provider of delivery management technology to retailers
- Emma Clarke, UK lead and senior product director says retailers need “to proactively optimise cost, performance and customer experience”