![Rachel Eyre - Asda - Chief Customer and Digital Officer[99].jpg](https://d53bpfpeyyyn7.cloudfront.net/Pictures/274x183/7/9/0/3127790_racheleyreasdachiefcustomeranddigitalofficer99.jpg_263815_crop.jpeg)
Q&A: Asda’s Rachel Eyre on its new retail media partnership with Amazon
![Rachel Eyre - Asda - Chief Customer and Digital Officer[99].jpg](https://d53bpfpeyyyn7.cloudfront.net/Pictures/100x67/7/9/0/3127790_racheleyreasdachiefcustomeranddigitalofficer99.jpg_263815_crop.jpeg)
This month, Asda struck up a “first-of-its-kind” partnership with Amazon to advance its retail media offer. Chief customer and digital officer Rachel Eyre spoke to Retail Week about what the tie-up looks like and means for the supermarket, its customers and its advertising partners
- Asda has struck a “first-of-its-kind” partnership with Amazon to advance its retail media offer
- Chief customer and digital officer Rachel Eyre explains what the tie-up means for Asda, its customers and advertising partners
- Eyre says: ”Our objective has been to make ourselves the easiest partner to work with”
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