Explainer: What do Google’s new products mean for the future of ecommerce?

Google Chicago Fulton Market building

Source: GettyImages/iStock/jetcityimage

There was a lot to unpack during Google’s I/O 2026 event and Google Marketing Live as it unveiled countless new products and innovations.

A huge theme across both events was of course AI, and how it can be leveraged across search, purchasing and advertising.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now