Chart of the Week: How much does the World Cup boost retail sales?

Fans cheering for their team

There are just a few weeks to go until the World Cup starts, and retail is hoping it might lift the glum mood that consumers are in

To some retailers, the World Cup could not have come at a better time. Consumer confidence seems to be slipping away fast, thanks to global instability, with another ruling party leadership battle at home unlikely to help things much. 

 

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