Interview: Rixo co-founder Henrietta Rix on keeping mass market at arm’s length

Orlagh McCloskey and Henrietta Rix at the opening of the new RIXO store at Kildare Village1

Source: Rixo

As the brand celebrates a decade of success, Rixo co-founder Henrietta Rix tells Retail Week how they built the brand without third-party investment and why mass appeal isn’t in the fashion label’s DNA

As the brand celebrates a decade of success, Rixo co-founder Henrietta Rix tells Retail Week how they built the brand without third-party investment and why mass appeal isn’t in the fashion label’s DNA

 

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