Primark CEO on value beyond price – why customers shouldn’t have to compromise

RETAIL WEEK OPINION - EOIN TONGE

The most disruptive retailers of the future won’t simply be those offering the lowest prices. They’ll be the ones that fundamentally change what customers can expect to get for those prices, maintains Eoin Tonge

The retail industry has spent decades helping customers compare prices. But it has spent far less time helping customers compare real value, what that looks and feels like, and what role a price tag has in determining it.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now