Ingka Group’s Sebastian Hylving on how our thirst for fun will change the retail landscape

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Sebastian Hylving, chief executive of Ingka Group, speaks to Retail Week about what he thinks one of the most important considerations for the industry is right now: play.

Who wants to play? According to consumer research by Ingka Group across its major markets, eight out of 10 of us would like to play more but say we don’t have time for it. 

 

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