‘The question for boards about AI is whether it’s moving a number that matters’
By 
Selina Butterfield-Mashoofi2026-10-05T05:30:00
No retailer would fund a new store format because the demonstration looked good. AI should not be treated any differently, maintains OurCoop chief finance officer Selina Butterfield-Mashoofi
Most conversations about AI in retail start with what the technology can do: the demo, the forecast, the dashboard that predicts footfall three weeks out with impressive precision.
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