Where will people watch Christmas ads this year?

Freemans Christmas advert featuring Sophie Ellis-Bextor

A new poll by Kantar unsurprisingly shows that more people are excited about watching ads on social channels, but Brits are just as excited as last year about watching ads on TV

The first wave of 2025 Christmas ads is in, with John Lewis leaning into British club culture and Roald Dahl favourite The BFG coming back for Sainsbury’s

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now