Q&A: Snap head of retail discusses catering to Gen Z and ramping up retail
As Snap unveils new innovations to connect more brands and retailers with its mass audience, Retail Week talks to its head of retail and lifestyle, Rachel Levy, to find out more about how it is increasingly becoming a valued place to shop and discover brands.
According to Snap, 90% of 13-24 year olds are active users on the platform, and it has worked in partnership with retailers like Nike, JD, Selfridges, Asos, Boots and Sephora.
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