'How retailers can stop customers leaving empty-handed'
By 
Martin Newman2025-10-13T05:30:00
Billions of sales are lost to abandoned baskets, poor experiences, and unmet expectations. That doesn’t have to be the case, believes retail expert and author Martin Newman
As retailers, we obsess over traffic, footfall, and conversion rates. Every Monday, leadership teams pore over the numbers. But here’s the uncomfortable truth: while we count how many visitors convert, we rarely interrogate why so many customers leave empty-handed.
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