Prime Day 2026: How AI impacted Amazon and wider online retail

Amazon Rufus

AI tools and assistants are now driving sales. We take a look at how this is affected this year’s Prime Day and online retail more widely.

In the US, Amazon’s largest market, Prime Day generated $26.4bn in online sales over the four-day event – a 9.3% growth on last year.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now