All Marketing & branding articles
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InterviewQ&A: SportsShoes.com marketing boss on AI, SEO, brand building and remarkable growth
Retail Week speaks to SportsShoes.com head of marketing Dan Cartner about the brand’s evolution from a small ecommerce operation to one of the UK’s biggest sports retailers
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FeatureTrimming fat or cutting muscle? How retailers can preserve their brand story in an era of cost-cutting
In the early 1990s, as sky-high interest rates, falling house prices, and an overvalued exchange rate sent the economy into a tailspin, McDonald’s famously slashed its brand marketing budget in a bid to cut costs. Just as famously, it lived to regret that decision.
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NewsFenwick launches first loyalty programme in its 140-year history
Department store group Fenwick has launched a new loyalty programme, offering customers rewards such as money-off points and exclusive benefits.
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GalleryIn pictures: Fortnum & Mason’s stunning recycled materials window display
Fortnum & Mason has revealed a dazzling set of autumn windows made from materials recycled directly from its landmark London Piccadilly store.
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AnalysisJohn Lewis kicks off golden quarter with Never Knowingly Undersold marketing splash
As well as a tie-up with Topshop, John Lewis chiefs this week revealed their bets for the golden quarter and launched a Never Knowingly Undersold brand campaign to mark the anniversary of the price pledge
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Opinion‘Retail media’s talent pipeline isn’t keeping up with the pace of change’
If retailers and media buyers don’t fully understand the tools and the context they operate in, a gulf may emerge between what’s possible and what’s delivered, warns Steve Ricketts of Publicis
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NewsPrimark launches first UK TV advert showcasing denim collection
Primark has launched its first ever fully integrated UK brand campaign with its debut UK TV advert on denim.
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NewsLidl launches new logo to help customers identify healthy food products
Discounter Lidl has announced its new ‘Live Well’ logo, which aims to highlight healthy products and promote more sustainable diets.
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Chart of the WeekUK shoppers more hesitant about AI in retail than international consumers
A survey of shoppers in five key Western markets has shown that UK consumers are the most likely to express hesitation about the rollout of AI features by retailers.
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Innovation of the WeekArgos launches new social media series spotlighting top products
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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NewsAsda to launch new ecommerce insight platform Asda Xpert
Supermarket giant Asda has partnered with an ecommerce data analytics platform to create and launch the retailer’s new ecommerce insight and collaboration platform Asda Xpert, Retail Week can reveal.
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AnalysisShould Meghan Markle be your new retail guru?
Before you dismiss the Duchess of Sussex as a retailer, her jam-selling venture offers surprising insights into scarcity marketing, celebrity commerce pitfalls, and repeat purchase economics
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FeatureCustomer loyalty – what will the next three decades of evolution mean for retail?
In 1995, a little card fundamentally changed how retailers would understand their customers for decades to come.
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Retail VoiceFrom scroll to sale: How TikTok drives commerce everywhere
Margins are under pressure. Loyalty? Harder to earn. And traditional routes to growth are no longer guaranteed. So, with shopper habits evolving and the rules of brand engagement shifting, many retailers are looking for new ways to reach and convert consumers in the moments that matter
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NewsDebenhams turns to Pinterest to maximise advertising returns
Debenhams has tapped visual discovery engine Pinterest to develop a new marketing strategy, increase brand awareness and boost customer growth.
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AnalysisStore tour: Hotel Chocolat’s new flagship boxing up the best of the retailer’s physical formats
Nine months after taking over the top job at Hotel Chocolat from entrepreneurial founder Angus Thirlwell, chief executive Lysa Hardy and her team are building something new.
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NewsM&S advert banned for including ‘unhealthily thin’ model
Marks & Spencer has had one of its online adverts banned after it is believed to have featured a model appearing “unhealthily thin”.
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NewsWhistles and White Stuff owner promotes from within for new chief brand officer
TFG London, the owner of brands such as Hobbs, Whistles, Phase Eight and White Stuff, has appointed Julia Monro as its new chief brand officer with immediate effect.
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NewsSainsbury’s rolls out Your Nectar Prices nationwide
The loyalty programme will offer Nectar customers lower prices on products based on their shopping habits, alongside usual Nectar Prices on multiple categories including dairy, fruit and veg, bakery, meat and fish.
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NewsThe Very Group makes new hire for its in-house creative agency
The Very Group has made a new appointment for its in-house creative agency to bolster its senior leadership team.