Q&A: Ikea chief executive Peter Jelkeby on new formats, retail parks and Oxford Street
Ikea UK and Ireland chief executive Peter Jelkeby shares the story behind the compact stores move, what shoppers can expect from them and what he’s most excited about in the retailer’s new Oxford Street location
Ikea is expanding its footprint in the UK with a new “refreshingly compact” retail park format in three former Homebase units. Sitting down with Retail Week, Ikea UK and Ireland chief executive Peter Jelkeby shares the story behind the move, what shoppers can expect from the stores and what he’s most excited about in the retailer’s anticipated Oxford Street location set to open in a matter of weeks.
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