Why Primark doubling the price of its flip flops matters more than you think

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The cost of flip flops may not seem like the most earth-shattering of changes, but the 120%, or £1.10, increase reflects a cultural shift happening at one of the country’s biggest low-price retailers.

The cost of flip flops may not seem like the most earth-shattering of changes, but the 120%, or £1.10, increase reflects a cultural shift happening at one of the country’s biggest low-price retailers.

 

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