Topshop global marketing director: ‘There’s much more to come’
Topshop is once again breaking the boundaries of fashion as the brand hosted the world’s first AI-driven catwalk last night (February 26).
Hosted at THG Studios in Manchester, each of the 30 looks presented was available to purchase in real-time via a bespoke ‘Front Row AI’ app. Guests also had the chance to virtually try on the catwalk looks through the platform.
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