Nearly two-thirds of major UK retailer websites had fewer visitors in 2025

Person shopping on phone

Source: GettyImages/DigitalVision/Alistair Berg

Changes in consumer browsing behaviour are wreaking havoc on visitor numbers to retail ecommerce websites, with nearly two-thirds of major UK retailers facing falls in unique visitors last year.

Produced in collaboration between Retail Week and The Grocer, further findings will be unveiled at LIVE 2026 in March.

 

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