All Decathlon articles
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GalleryIn pictures: Retail Week Awards 2026 winners gallery
At the Retail Week Awards 2026, the industry came together to celebrate its best and brightest at a black-tie event hosted by presenter and musician Myleene Klass.
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NewsRetail Week Awards 2026 winners revealed
Currys chief executive Alex Baldock and The Entertainer founders Gary and Catherine Grant were among the winners at the Retail Week Awards 2026.
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AnalysisAsda, AI and DCI report – what we learned at LIVE: Retail Week x The Grocer 2026
All the key insights and takeaways you may have missed from LIVE: Retail Week x The Grocer 2026
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NewsDecathlon to open store inside Ikea
Ikea is set to open a new Decathlon inside its Croydon store this spring.
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NewsDecathlon names new UK and Ireland boss as it combines territories
Decathlon has named Elena Pecos as its new UK and Ireland chief executive, as the sports retailer combines the two territories under one leadership team.
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FeatureFrom browsing bliss to tedious clicks: Has online shopping lost its spark?
According to research by Criteo, 76% of people think that ecommerce is functional, but not fun, almost 80% find shopping online lonely, compared to an experiential in-store experience, and nearly a third even view it as a chore.
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NewsDecathlon sales rise in ‘transformative’ year
French sports giant Decathlon has reported an increase in sales during 2024 in a “transformative” year for the business.
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NewsDecathlon has named a new chief executive
Sportswear and equipment specialist Decathlon has today announced the appointment of a new chief executive officer.
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NewsDecathlon enters strategic partnership with fashion giant in India
Decathlon has entered a new strategic partnership with Indian ecommerce platform Myntra to make products more accessible to customers across the country.
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NewsAsda teams up with Decathlon for new sportswear partnership
George at Asda is adding hundreds of Decathlon products to its website under a new partnership.
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NewsDecathlon has unveiled a new ‘game-changing’ subsidiary
Decathlon has launched a new subsidiary named Decathlon Pulse as it looks to invest and partner with innovative people and businesses to take it forward in the sports and wellness market.
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AnalysisHow Ikea, WHSmith and Decathlon are going green to win shopper spend
Sustainability has rocketed up the consumer agenda in recent years. Exclusive research from Retail Week explores the sustainability strategies that really matter to shoppers, and the retailers getting it right.
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NewsDecathlon UK sales slip as cost-of-living pressures continue
Sportswear and equipment retailer Decathlon has reported a decline in sales in the UK for the 2023 full year as it took a hit from the cost-of-living crisis and a turbulent sports market.
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NewsDecathlon expands buyback service in sustainability push
Decathlon has expanded its buyback scheme that allows customers to swap or repair old sports gear in exchange for store credit to give their old items a second life.
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NewsDecathlon sales rise in ‘transformative year’
Sportswear giant Decathlon has reported a rise in sales as it revamped its global brand identity and laid “strong foundations for the future” in “a transformative year” for the company.
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Innovation of the WeekFrom next-gen AI to Apple Vision Pro: 13 global retail innovations shaking up the industry
Here we bring you the latest quarterly roundup of 13 innovations that caught our attention over the past three months, from ways to protect store staff to Apple’s latest device and an explosion of new AI tools.
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NewsDecathlon presents new brand identity as it revises global ambitions
Sportswear giant Decathlon has unveiled its new brand identity to push forward its “ambition to bring innovative and sustainable sport to everyone.”
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Innovation of the WeekDecathlon launches immersive app on Apple Vision Pro
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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NewsExclusive: Decathlon rolls out buyback service nationwide
Sportswear retailer Decathlon will roll out its buyback service to all its stores in the UK as part of its push for sustainability, Retail Week can reveal.
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AnalysisFrom source to sale: How retailers are making sense of sustainability
Climate change is accelerating and so are consumer’s environmental concerns. We explore how retailers are stepping up their eco-efforts with investments throughout the supply chain