Home improvement chain Wickes originally targeted the heavy end of the DIY market and trade sector, but has repositioned itself to appeal to a wider customer base, with a proposition spanning kitchens, bathrooms, paint, flooring, doors and gardening tools. Retail Week provides news, analysis, features and opinion about Wickes and the home and DIY sector.
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Wickes has reported a stronger than expected rise in annual profits and plans to significantly accelerate its store expansion plans.
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Home and DIY retailer Wickes has rolled out a new retail media network with both onsite and offsite capabilities.
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